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Online Creative Specifications

RoboticsTrends.com - Web Site Banners

• Initial file download size should not exceed 50k.
• Recommended animation length is 15 seconds.
• Supported file formats are JPG, GIF (animated or otherwise), PNG, and Flash. (See Click-Tracking instructions for Flash banners)
• Delivering the website creative via email is preferred. Refer to your Insertion Order for contact email addresses.

 Location on Website Creative Unit Maximum Dimensions (W x H) 
Home page and/or ROS Leaderboard 728 x 90
 
Home page and/or ROS Large Rectangle 336 x 280
 
Home page and/or ROS Skyscraper 160 x 600


RoboticsTrends Insights - eNewsletter Banners

• Initial file download size should not exceed 50k.
• Supported file formats are JPG, GIF (animated or static), and PNG.
• Delivering the website creative via email is preferred. Refer to your Insertion Order for contact email addresses.

 Creative Unit Maximum Dimensions (W x H) 
 
Leaderboard 728 x 90
 
Standard banner 468 x 60
 
Half banner 234 x 60
 
Large Rectangle 336 x 280
 
Medium Rectangle 300 x 250
 
Standard Skyscraper 120 x 600
 
Wide Skyscraper 160 x 600
 
Button 1 120 x 60
 
Button 2 120 x 90
 
Vertical banner 120 x 240




Custom HTML Email Blasts (Egrams)

We recommend that the party responsible for designing your HTML email be familiar with common email design guidelines. Here are a few things to keep in mind:

  • HTML email designs should not be wider than 650 pixels. Most email browsers limit the viewing window to less than 700 pixels.
  • Do not depend on email graphics to relay your message. Most email browsers block images automatically. Recipients must actively click something to view images in an email.
  • We prefer that you use absolute paths for images. But, if you provide the full images file along with your html document, we can accommodate.
  • Similarly, avoid using Flash or JavaScript in your email's HTML. Email browsers generally block anything remotely like script.
  • It is best to design with basic HTML 4.0, making the use of tables preferred over contemporary CSS, especially if your email layout includes columns.
  • It is best to use inline styles rather than including a style sheet within the body or head of the HTML. (Gmail removes anything else)
  • Forms are not recommended, but can be used if the mailing doesn't include recipients using AOL, Hotmail, MSN or people who use MS Outlook 2007. If absolutely necessary, the form should be very basic and not employ JavaScript.
  • Test the message in your own email browser or web browser before sending it to ChannelPro production.
  • In order to compy with the CAN-SPAM act, an unsubscribe link must be included somewhere within every email we send. If you do not include space for the unsubscribe link within your message, we will add one at the bottom before sending the message.
  • Detailed information to specific email providers can be found on their respective information pages:


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