Revell Monogram Announces VEX Robotics System for Retail Market
By Robotics Trends Staff - Filed Feb 12, 2007
Revell Monogram has announced details of VEXplorer, its first robotics product for the retail market. VEXplorer is a robotics system that provides endless opportunities for novice inventors and robotics fanatics to build and operate robots to do what they want. VEXplorer is an extension of the popular VEX system already embedded in the education system across the country. VEXplorer will bring robotics creation outside the classroom taking the consumer robotics category to new heights.

VEXplorer features a “Spycam” for live transmission to television or USB (Universal Serial Bus) port, a claw that is so precise and strong it can pick up a feather or grip a filled, 12-ounce soda can, all-terrain wheels, and many more parts and servos. With some pre-built assemblies, VEXplorer provides versatility and ease of construction so that inventors can be controlling and exploring with their robot in less than an hour. VEXplorer will also challenge those inventors with more experience, as it has over 300 parts allowing for individualized design. Just like the Mars Explorer, VEXplorer is operated by radio control.

“VEXplorer is the answer to the merging toy and consumer electronics departments of mass retailers,” said Rick Schneider, Revell president and CEO. “VEXplorer provides the educational value that parents want and the entertainment value demanded by today’s kids.” The worldwide market for “edutainment” toys reached $1.7 billion in 2005 and could total $5.5 billion by 2010, according to In-Stat, a market research firm.

Revell’s VEXplorer will be available at most toy and discount merchandise retailers, select consumer electronics retailers, hobby stores and online beginning Fall 2007, at a suggested retail price of $249.

About Revell Monogram
Revell Monogram, a privately held company, has been leading the model kit building industry for more than 60 years with products that provide interactivity, authenticity and fun. Revell Monogram’s product lines are consumer and hobby robotics, model kits including cars, trucks, ships and planes, R/C vehicles, and slot cars. Visit http://www.Revell.com.

About Innovation First, Inc.
Innovation First, http://www.innovationfirst.com, was incorporated in 1996 and is a privately held S corporation. The company was founded on the belief that innovation very early in the design process is necessary to produce simple and elegant product designs. Innovation First began producing electronics for unmanned mobile ground robots and is an industry leader in the hobby, competition and education markets.

Contact
Julie Baron
P: 847-818-0782
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