FitBot revolutionizes clothing retail by conforming to consumer measurements
Professor Maarja Kruusmaa working alongside Fits.me COO Diana Saarva has created a virtual fitting room which enables users to virtually try on clothes before buying them.
All told, the robot is capable of replicating 2,000 body shapes. When a retailer signs up with Fits.me, they first send in their clothes. Each size is placed on the robot, which then cycles through all the body shapes it knows.
While that's going on, a camera is taking pictures of each permutation. This photographic log is then stored in an online database. Once you go online and type your measurements into the retailer's site, it calls up the photo corresponding to your precise body type and clothing size.
Using proprietary FitBot technology, robots can conform to over 85 percent of the female individuals that shop online today.
"Fits.me has already collected information from well over 100,000 male end users, and the data confirms what many intrinsically observe; over half of the customers chose a size that is different than the traditional size chart would recommend," says Dr. Kruusmaa.
The consumer-driven robot concept is also invaluable to retailers. One German test-run showed that the robots increased sales 300 percent, while reducing returns percent.