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iRobot Looj Wins 2008 CES Best of Innovations Award
By Robotics Trends Staff - Filed Nov 21, 2007
More Consumer and Education stories
iRobot Corp. (NASDAQ: IRBT) today announced the iRobot® Looj(TM) Gutter Cleaning Robot has been honored with the 2008 International Consumer Electronic Showcase (CES) Best of Innovations Design and Engineering Award, receiving the judges’ highest scores in the Home Appliance category. The iRobot Looj is the company’s third home appliance product to receive a CES Best of Innovations Award in four years.

“iRobot’s products are designed to free consumers from dull, dirty, and dangerous tasks, allowing them to do more of what they want to do and less of what they have to do,” Sandra B. Lawrence, president and general manager of iRobot Home Robots said. “We are pleased iRobot’s design innovation and commitment to create a whole new category of practical and affordable household helpers, such as the iRobot® Roomba®, iRobot® Scooba(TM) and iRobot Looj, continues to be recognized by CES.”

iRobot Looj is the first product of its kind designed to make gutter cleaning faster, easier and safer. Controlled by a wireless remote that doubles as a detachable handle, the Looj cleans an entire stretch of gutter from one location, reducing the number of times a ladder must be repositioned and climbed during gutter cleaning. Looj drives easily under gutter straps, propelled by a three-stage auger that dislodges and eliminates dirt, leaves and debris, which cause water damage, overspills and ice dams.  The Looj is available with a starting price of $99 from

Since 1989, the CES Innovations Design and Engineering Awards program has showcased the most innovative consumer electronics and technologies. The program has become recognized as the hallmark event for showcasing the best-of-breed in product design and engineering. 

Images and B-Roll
High-resolution images of iRobot Looj can be found at Product b-roll can be downloaded from

About iRobot Corp.
iRobot is a provider of robots that perform dull, dirty or dangerous missions in a better way. The company’s proprietary technology, iRobot AWARE Robot Intelligence Systems, incorporates advanced concepts in navigation, mobility, manipulation and artificial intelligence. This proprietary system enables iRobot to build behavior-based robots, including its family of consumer and military robots. For additional information about iRobot, please visit

For iRobot Investors
Certain statements made in this press release that are not based on historical information are forward-looking statements which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.  This press release contains express or implied forward-looking statements relating to, among other things, iRobot Corp.’s expectations concerning management’s plans, objectives and strategies.  These statements are neither promises nor guarantees, but are subject to a variety of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those contemplated in these forward-looking statements.  Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof.  iRobot Corp. undertakes no obligation to update or revise the information contained in this press release, whether as a result of new information, future events or circumstances or otherwise.  For additional disclosure regarding these and other risks faced by iRobot Corp., see the disclosure contained in our public filings with the Securities and Exchange Commission including, without limitation, our most recent Annual Report on Form 10-K.

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