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iRobot Corp. (Nasdaq: IRBT) announced it has opened the company’s first retail kiosk at Burlington Mall in Burlington, Mass. The new retail location will offer direct and online sales of the company’s award-winning home robot products including the iRobot Roomba® Vacuum Cleaning Robot, iRobot Scooba® Floor Washing Robot, iRobot® Looj™ Gutter Cleaning Robot, iRobot Dirt Dog® Shop Sweeping Robot and iRobot® Verro™ Pool Cleaning Robot.
Visitors to the iRobot retail kiosk can watch live demos of home robot products and experience first-hand how having a home robot helper around the house makes chores faster and easier. iRobot representatives at the kiosk are also available to assist customers with their indoor or outdoor home robot questions and online purchases.
“We are excited to launch the first iRobot retail kiosk just in time for the holidays. This kiosk delivers customers a unique experience – they can see, feel and touch our products before buying – and as we’ve heard from our customers ‘seeing is believing’,” said Colin Angle, co-founder and chief executive officer of iRobot. “This new retail model also provides our customers more choice on where they can purchase our products. Now customers can buy both online and directly from iRobot or by visiting their favorite iRobot authorized retailer.”
“We look forward to hosting this interactive iRobot kiosk here at Burlington Mall,” said Michelle Johnson, local leasing representative from Simon Property Group, operator of Burlington Mall. “We’re thrilled to offer this new experience to our shoppers and are confident the kiosk will be a great success.”
The iRobot retail kiosk at Burlington Mall will be open through January 15, 2009. All visitors to the kiosk can register to win an iRobot Roomba 560.
iRobot home robots are available direct from http://www.irobot.com and through authorized iRobot retailers such as Bed, Bath & Beyond, Costco, Kohl’s, Sears and Target. More information about iRobot’s retail kiosk can be found at http://www.irobot.com/mall.
About iRobot
iRobot designs and builds robots that make a difference. The company’s home robots help people with smarter ways to clean, and our government and industrial robots protect those in harm’s way. iRobot’s consumer and military robots feature iRobot AWARE™ robot intelligence systems, proprietary technology incorporating advanced concepts in navigation, mobility, manipulation and artificial intelligence. For more information about iRobot, please visit http://www.irobot.com.
Contact
Elise Caffrey
Investor Relations
iRobot Corp.
P: (781) 430-3003
E:
Media Relations
Nancy Smith
iRobot Corp.
P: (781) 430-3323
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