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Wowwee and Evolution Robotics Partner to Bring Breakthrough Technology to Consumer Robots
By Robotics Trends Staff - Filed Nov 01, 2007
More Consumer and Education stories
Wowwee Limited and Evolution Robotics, Inc. today announced a joint agreement to launch a new category of breakthrough entertainment robots, functional robots and robotic toys. At least three products are planned for release in 2009, with additional products under development. Each product will be powered by Evolution Robotics’ latest NorthStar(R) 2.0 technology and deliver breakthrough robotic capabilities that have never before been available to the robot and robotic toy mass market.

“Evolution’s technologies are revolutionizing the way we interact with robots and consumers will be truly amazed when they see what these products can do,” said Davin Sufer, Chief Technical Officer of Wowwee. “Together we plan to create an entirely new category of products to match the excitement and interactivity of video games, with blazing speeds and real-time action.”

The product initiatives are the result of a strategic partnership between the two companies involving 18 months of research and development to design an innovative positioning and tracking system that will enable a robot to autonomously interact with people, environments, other robots and objects with pinpoint accuracy and control.

Under the latest agreement, Wowwee and Evolution Robotics will work closely together to take the completed products to market, leveraging the strengths and skills of each company. Wowwee will manage the product manufacturing, marketing and sales, and Evolution Robotics will provide the key enabling technologies and apply their expertise in robotics to integrate the products’ functions.

“We are extremely excited to have Wowwee as our go-to-market partner for this new category of robotic products,” said Paolo Pirjanian, President and CEO of Evolution Robotics. “Wowwee, which revolutionized the consumer robotics market with the introduction of Robosapien(TM) in 2004, is the premier brand in the category. They offer an incredible marketing and sales platform for getting new and exciting products in front of consumers and into their homes. Also, as a company and as a group of individuals, the Wowwee team brings an incredible amount of energy and creativity to the product development process, and we are confident that the market will be ‘wowwed’ by the results.”

About Wowee Ltd.
Wowwee Ltd. is a privately-owned, Hong Kong based company with a worldwide sales and distribution network. The Company is the recognized leader in the manufacturing of innovative hi-tech consumer robotic and entertainment products. For more information and to see the latest Wowwee products please visit

About Evolution Robotics
Evolution Robotics, Inc. is based in Pasadena, CA, and partners with brand leaders to make their products smarter by providing solutions for vision, autonomous navigation and intelligence. These technologies are used worldwide for commercial and consumer use including robotics toys, robotic vacuum cleaners, cell phone applications, and grocery loss prevention together with partners including Sony, Bandai, Sharper Image, and ER Retail. ER Retail is a wholly owned subsidiary of Evolution Robotics, Inc. Evolution Robotics is an operating company of Idealab, a creator and operator of technology businesses. (

All trademarks and registered trademarks are the property of their respective owners. (C)2007 All rights reserved.

Teresa Bridwell
Idealab for Evolution Robotics
P:  626-535-2886

Mike Rush
360 Public Relations for Wowwee
P:  617-585-5792

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