Love robotics? Fill out the form below to stay
abreast of the latest news, research, and business
analysis in key areas of the fast-changing
robotics industry
Subscribe to Robotics
Trends Insights


 
Sponsored Links

Advertise with Robotics Trends
[ view all ]
Industry and Manufacturing
Bookmark and Share
STORY TOOLBOX Print this story  |   Email to a friend  |   RSS feeds
Furby is Back!
The electronic robot doll’s return may bring Hasbro a hike in 4Q2012 sales.
By Robotics Trends' News Sources - Filed May 18, 2012

More Industry and Manufacturing stories
Hasbro—It's been nearly seven years since the Gremlin-like, adoptable Furby last hit toy shelves. After a lengthy hiatus, Hasbro is planning on bringing back the fuzzy, interactive doll this fall.

In a recent Q1 earnings call, Brian Goldner, CEO, Hasbro, said that Furby, first introduced in 1998, would make a comeback this year. "We're also very excited about the return of Furby to our line-up this fall," said Goldner. "We are not yet sharing specific details of the new Furby, but we are pleased with the reception Furby has received thus far by our retail partners and we look forward to unveiling Furby to consumers."

 The electronic robot dolls, which talks in its own Furbish language, as well as in different words and phrases in English, sold 1.8 million units in 1998. By 1999 the toy reached 14 million in sales; overall, Furby has sold more than 40 million units.

The dolls were translated into 24 languages, and by 2007 Furby toys had become quite rare and collectible — particularly the first skew of dolls that came out in 1998 and 1999.

A Furby return may bring Hasbro a hike in Q4 and sales and perhaps lead into increased Q1 results by 2013. The company recently saw mixed Q1 results in 2012 with a loss of 16 percent in the U.S. and Canada. The toymaker still had movement internationally with a 14 percent increase in sales, including a 23 percent surge in Latin America, and an increase of 13 percent in Europe and Asia Pacific.

 


Bookmark and Share
STORY TOOLBOX Print this story  |   Email to a friend  |   RSS feeds
  FOLLOW US
Facebook
Now you can follow Robotics Trends and
Robotics Trends Business Review on Facebook