The latest is a collaboration with Sony to create a range of bricks called "Toy Alive" aimed at keeping kids interested in Legos in the age of video games. Unveiled at an open house at the Sony Computer Science Laboratories in Tokyo, the bricks are embedded with various electronics that can be controlled with a PlayStation controller, including motors for mobility, actuators that can destroy Lego creations, and tiny cameras that can broadcast to tablets and smartphones.
The trick is to make the pieces simple enough that children can easily hook them up and operate them, while the electronics need to be small enough to be used with Lego.
Alas, Toy Alive is still only in experimental stages at the moment, and Lego and Sony have no firm plans to release the product to the consumer market at this time. Still, it's an intriguing idea. We've already seen Lego come to gaming consoles in a proliferation of titles, and it would be awesome to see gaming consoles come to Lego.